Outfox the Market: Plans, Contact & Reviews in 2022


The great thing about being an energy consumer in the 2020s is that you have an abundance of choice. As well as the “Big 6” energy suppliers that supply around 70% of the UK’s energy, there are a wealth of smaller suppliers. Each promising to deliver more affordable energy bills, greener energy and a more dedicated approach to customer service. All of which newcomer Outfox The Market claims to offer.
Last updated: November 2022

We Consider Outfox the Market A Moderately Stable Supplier
As you may have heard on the news, the UK energy market is currently under an immense amount of stress putting several energy suppliers out of business. We have designated Outfox the Market as a moderate risk supplier right now, which means that they could face trouble if the UK energy crisis worsens much further. To learn more about this and stay updated you can read our page on the UK energy crisis.

Like many smaller suppliers, Outfox The Market builds its brand around bringing customers the cheapest energy tariffs on the market. But are their tariffs as really as cheap as the brand’s marketing would have us believe? Is their energy mix as renewable as we’d hope? And are the cheap energy bills offset by a lack of customer service?

Here we’ll look at their prices, plans, tariffs and customer reviews to help you decide whether Outfox The Market is the energy supplier for you!

Outfox The Market Outfox The Market Logo
Founded 2017
Client Email kapow@outfoxthemarket.co.uk
Client Number 0800 103 2702
Log in Log into your Outfox The Market account here
Number of clients Unclear
Postal Address Outfox The Market (Foxglove Energy Supply LTD), 16 North Mills, Frog Island, Leicester, Leicestershire, LE3 5DL

Who are Outfox The Market & what makes them different?

With the quirky comic-book-style branding, and informal playful tone of its website, Outfox The Market clearly aim to stand out among their peers. A relative newcomer to the market, this scrappy independent supplier started out in 2017 with one simple goal— to save their customers money while also reducing their carbon footprint. Outfox The Market is one of Foxglove Energy Supply Ltd.’s 8 brands, although it’s unclear just how large their market share currently is.

As well as offering affordable tariffs, all of their energy is 100% renewable. Making them a great choice for cash-strapped but ethically-driven energy consumers.

How does Outfox The Market work?

Outfox The Market have built their brand around giving customers “all the frills and low bills!”.

Their business model is based on providing wholesale energy prices in exchange for a monthly membership fee. This fee is based on the customer’s annual consumption. Their analysts keep a close eye on wholesale energy prices in order to ensure that they are ahead of the curve and giving their customers the best deal.

Hence the name— Outfox The Market!

Is Outfox The Market going bust?

Rest assured, Outfox The Market is not going bust. This was a rumour that began circulating in 2018. This was after a series of billing errors and huge fluctuations in direct debits during colder months that caused the supplier to completely re-examine its pricing structure.

However, the company was quick to reassure customers both on their website and social channels that the brand is still alive and well.

Another factor that makes Outfox The Market appealing to ethically-minded consumers is its work with children’s charity Healing Little Hearts.

This UK-based children’s charity, specialised in providing free open heart and interventional cardiac catheterisation surgery to children in developing parts of the world.

Every year, over 1 million children are born with Congenital Heart disease worldwide, and tragically, only around 10% of these children receive the treatment they need. When you choose Outfox The Market you’re contributing to the sterling work the charity does.

Outfox The Market Tariff Plans and Prices

Outfox The Market is one of the most well known bargain oriented energy suppliers within the UK, they pride themselves on offering lower rates than their competitors and do this through a number of different tariff plans. Currently, there are three tariff plans that Outfox The Market offers to its customers and they are One Green Flex, Fix’d, and Eco7 Fix’d.

Energy Crisis and Outfox the Market Tariff Pricing

As a result of the energy crisis in the UK, many suppliers have stopped advertising many of their tariffs, making it difficult for us to accurately display their current costs, we apologize for the inconvenience. For the most up to date pricing of each Outfox the Market tariff in your area, contact our energy experts today at 0330 818 6223

Average Annual Total Costs

Below you can find the cost information associated with these tariffs.

Plan name Tariff type Is the tariff live? Average electricity annual cost (£/year) Average gas annual cost (£/year) Average total annual cost (£/year) Exit fees (£/fuel) Green tariff?**
/ Standard Variable £ 1,922.686* £ 2,426.92* £ 4,349.603* £ 50 ✖️
/ Fixed - 12 months £ 1,923.544* £ 2,426.92* £ 4,350.461* £ 50 ✖️

* Prices displayed are national averages
* Based on Ofgem’s TDCV (2,900.00 kWh of ⚡ and 12,000.00 kWh of 🔥 per year).
** $Green_tariff_def_SP_2$
Rates are inclusive of VAT at 5%.

Outfox the Market Variable Rate Tariffs

Outfox the market offers one variable rate tariff, which is their standard variable rate. Variable rates are subject to change based on market fluctuations. However, they provide the user with flexibility in terms of switching freely to other suppliers/plans.

The costs associated with this tariff can be seen here:

Plan name Tariff type Type of fuel Is the tariff live? Standing charge (p/day) Unit rate cost (p/kWh) Average total annual cost (£/year) Exit cost (£/fuel) Green tariff?**
/ Standard Variable Electricity 32.935 p* 62.181 p* £ 1,922.686* £ 50 ✖️
/ Standard Variable Gas 32.700 p* 19.229 p* £ 2,426.92* £ 50 ✖️

* Prices displayed are national averages
* Based on Ofgem’s TDCV (2,900.00 kWh of ⚡ and 12,000.00 kWh of 🔥 per year).
** $Green_tariff_def_SP_2$
Rates are inclusive of VAT at 5%.

Outfox the Market Economy 7 Tariffs

Outfox the Market also offers Economy 7 tariffs.

As mentioned previously, these tariffs have two separate unit rates, one for peak hours of consumption and another for off-peak.

Pricing on these tariffs can be seen here:

Plan name Tariff type Type of fuel Is the tariff live? Standing charge (p/day) Day Rate (p/kWh)* Night Rate (p/kWh)p* Average total annual cost (£/year) Exit cost (£/fuel) Green tariff?**
/ Economy 7 - Standard Variable Economy 7 32.981 p* 62.181 p* 62.181 p* £ 1,923.712* £ 50 ✖️
/ Economy 7 - Fixed 12 months Economy 7 32.981 p* 62.181 p* 62.181 p* £ 1,923.712* £ 50 ✖️

* Prices displayed are national averages
* Based on Ofgem’s TDCV (2,900.00 kWh of ⚡ and 12,000.00 kWh of 🔥 per year).
* Assuming the average Economy 7 tariff user consumes around 58% of his energy on peak and 42% off peak.
** $Green_tariff_def_SP_2$

While all the prices listed above are considered an average, the prices will depend on a number of variables such as your location, how much energy you use and even what time of the day you are using it.

Outfox The Market Fuel Mix

Energy mix: Is Outfox The Market green?

Outfox The Market has always been one of the greenest suppliers on the market today. And since it was established in 2017 its energy fuel mix has remained unchanged. 100% of Outfox the Market´s electricity comes from offshore wind turbines. As the brand’s website notes, this not only helps the environment but the economy, too. It works with renewable power company Orsted to supply this energy.

Their website states that switching to their tariffs prevents 1.1 tonnes of carbon from entering the atmosphere each and every year.

Does Outfox The Market supply gas?

Outfox The Market does supply gas. Although it doesn’t offer any specific dual fuel tariffs. In their “fuel mix” page it does not specify where their natural gas comes from.

Is Outfox The Market any good? What do their customers say?

Outfox The Market have encountered a few bumps in the road since they were established in 2017. First there was the mass exodus of customers and rumours that the company was going bust in 2018. Then, in 2019, there was the brand’s run-in with the Advertising Standards Authority. In february of 2020, the brand came under scrutiny for not paying customers with Feed-In Tariffs their due. These are tariffs that pay customers with solar panels and batteries for the energy that they feed back into the grid. Energy watchdog Ofgem found that the brand owed its customers a combined £602,930. Ofgem warned that the supplier faced a harsh fine and could even have its license to supply gas and electricity revoked.

Despite all this, however, Outfox The Market enjoys generally good reviews on Trustpilot with an average 4.6 out of 5 stars. At the time of writing, there were 23,985 customer reviews. Of which:

  • 15,661 (65%) were “Excellent”
  • 4,038 (17%) were “Great”
  • 728 (3%) were “Average”
  • 430 (2%) were “Poor”
  • 3,128 (13%) were “Bad”

The Good

The majority of reviews (82%) left stated that Outfox The Market are either “Excellent” or “Good”. The vast majority of customers felt that they were getting good value for money, and a few recent reviews also lauded the brand’s customer service. One extremely enthusiastic reviewer singled out the customer representative they deal with, commending him for being “helpful, informative and quick to deal with my queries”. Other reviews were pleased with how quick and easy it is to switch to them, and to manage their customer accounts on the website. Bill accuracy and clarity were also positive features, as was the brand’s commitment to renewability.

The Bad

Difficulties with customer service are among the most commonly criticised aspects of Outfox The Market, with some customers stating that they were kept in long queues waiting for a customer service representative.

However, an independent survey found that the brand took just 41 seconds to respond via live chat, although they were slower to respond over the phone with an average pick-up time of 4mins 4secs.

The Ugly

Some of the angriest reviews from customers refer to the hiking of energy rates that (in fairness) could no0t have come at a worse time in light of the current pandemic. One review stated that they were “totally disgusted” and that their rates ended up being more expensive than their previous supplier offered.

In fairness, the brand has been very responsive to negative reviews, citing a rise in wholesale energy costs as the cause of the price hike rather than shameless profiteering.

Think Outfox The Market could be the supplier for you? Let us handle your switch!

If you think you’d benefit from Outfox The Market’s low prices and renewable energy mix, get in touch with us today! Not only can we verify that they’re the best fit for your needs, we can manage your switch from end-to-end. So you can enjoy cheaper, greener energy hassle free!

Call us today on 0330 818 6223. We’re available from 8.30 am to 5.30 pm.

Would you like to know more information about Out Fox The Market?

If so, check out our article on Out Fox The Market Reviews.

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Does Outfox The Market offer Smart Meters?

Yes, Outfox The Market has begun to supply smart meters to their customers.

How do I contact Outfox The Market?

If you need to contact Outfox The Market, you can reach them over the phone on 0800 103 2702. You can also contact them via email at kapow@outfoxthemarket.co.uk. Or their live chat may be the fastest option. You can access this by visiting their website and clicking the box in the bottom right corner. 

Does Outfox The Market offer the Warm Home Discount?

Unfortunately not. Although they do state that their tariffs are likely to be cheaper than any competitor’s prices, even with the Warm Home Discount of £140 per year.

Does Outfox The Market have a mobile app?

Yes! You can manage your account using the mobile app or the customer portal on their website. 

Updated on 29 Jan, 2024

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Jill Pearce
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Not having a good time with Outfox the Market since moving into a house supplied by them in September. The wait times for Chats are lengthy - hours often and emails are ignored. Their app is clunky and unhelpful and having just got my first bill, I realise that the night and day readings are around the wrong way. I am trying to prepare for a phone call with them and can find no info about the tariff that I am on - Green Standard 3.0 according to my bill. Can you help? I want to know if it would be cheaper to move to a non Night/Day tariff.

Mr L Budd
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Your information on Outfox is not up-to-date. They offered me and I accepted smart meters from them and they have been installed. I also have been using their mobile app for nearly a year.

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Can you send me the tariffs for economy 7 please The night, and day tariffs? Janette